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Original World® is a Lifestyle European brand specialized in , Accessories, Fashion, Surfwear/Streetwear, Gifts and cool stuff.
Still in flames and changing across the time, the spirit of the brand remained fluid and free, embracing life in its most beautiful forms, shapes, and colors.
We reinvented the category of premium and stylish lanyards, which was saturated with boring and low-quality materials.
We created a unique and fashionable product offering and we are on track to become the international benchmark/reference for high-quality fashionable Lanyards, Keyrings and Original® accessories.
Some Original® products created in the early years became quite famous worldwide in a short period of time due to the creative design, high quality and innovative approach of the brand.
The spiral stripes design used in apparel and accessories brought the company a huge worldwide success and recognition, and models as Original´s Leis Hawaii® became a standard accessory used by millions of people in their everyday life’s.
Nowadays, Original® represents the bright side of life and is distributed online and in the major retail chains and surf stores in five continents from Japan to the United States.
